AI Discovery
AI Is Changing How Customers Find Businesses
Your next customer may not search through a page of links. They may simply ask AI who they should call.
Help AI understand your business.
From searching to asking
Customers increasingly describe what they need in their own words, then expect an answer.
Who is a good orthodontist near me for my daughter's braces? Find me a roofer that handles storm damage and offers financing. What's a good accountant for a growing small business? Which local company would you recommend for this?
“Who is a good orthodontist near me for my daughter's braces?”
“Find me a roofer that handles storm damage and offers financing.”
“What's a good accountant for a growing small business?”
“Which local company would you recommend for this?”
Traditional search
- 1Keywords
- 2Search results
- 3Websites
- 4Customer research
AI discovery
- 1Customer question
- 2AI understanding
- 3Relevant businesses
- 4Answer or recommendation
Being online isn't the same as being understood.
Your information lives in many places, written for different purposes, and it is rarely complete or current in any one of them. INDEXIS helps you create and maintain current, business-confirmed knowledge in one place, organized for the AI discovery era.
INDEXIS AI Knowledge Profile
One current, business-confirmed record of what is true about your business, kept up to date over time.
More than a business listing
An AI Knowledge Profile holds far more than a name, a category and a phone number.
- Business Information
- Services & Products
- Customer Situations
- Customer Language
- Team
- Locations & Service Areas
- Hours
- Financing
- FAQs
- Key Facts
- Customer Evidence
- Industry Knowledge
The five knowledge areas
Customer Language
The words customers actually use when they describe what they need.
Customer Situations
The real-life situations that bring people to a business like yours.
Services & Products
What you offer, in clear and confirmed detail.
Business Information
Hours, locations, service areas, contact details and the practical facts.
Customer Next Step™
What customers should say, provide, ask or do next when contacting your business, confirmed by you.
AI may help a customer answer "Who may be able to help?" INDEXIS can also develop business-validated knowledge that helps answer the next question: "What should I do next?" Learn about Customer Next Step™
Customers describe situations, not categories
People rarely name the service they need. They describe what is happening. INDEXIS connects those situations to the services and knowledge that answer them.
The customer says
“My daughter's teeth are really crooked.”
INDEXIS can connect this to
- Orthodontic assessment
- Braces and clear aligners
- Treatment for teens
The customer says
“It rained overnight and now my roof is leaking.”
INDEXIS can connect this to
- Emergency roof assessment
- Roof repair
- Storm damage support
Customers don't always speak in industry terminology.
INDEXIS is designed to capture the language customers actually use, then connect that language with current business knowledge you have confirmed.
Business terminology
Customer language
Orthodontic treatment
“My teeth are really crooked.”
Water damage mitigation
“Water is coming through my ceiling.”
Accounts receivable financing
“My customers pay late and cash is tight.”
Published years ago is different from confirmed recently.
Business information can remain online for years without anyone confirming that it is still correct.
INDEXIS periodically asks businesses to confirm, correct, add or remove information in their AI Knowledge Profiles.
Even when nothing has changed, a new confirmation matters. It tells INDEXIS that the business has reviewed the information and that it remains current.
- 1Business Knowledge
- 2Confirmation
- 3Business Validation
- 4Published Knowledge
- 5Ongoing Maintenance
- 6Reconfirmation
Source, confirmation and freshness context can travel with the knowledge itself in the formats we make available to AI and technology systems.
Known. Confirmed. Current.
1122 Smith Street
- Source
- Business confirmed
- Last confirmed
- September 17, 2026
- Status
- Current
- Next review
- January 15, 2027
Website, SEO and INDEXIS work together
INDEXIS complements your website and your SEO. It does not replace either one.
Website
Helps people learn about your business.
SEO
Helps webpages become discoverable and competitive in traditional search results.
INDEXIS
Helps organize current, business-confirmed knowledge about your business for the AI discovery era.
Being recommended by AI isn't the same as ranking in search.
AI recommendations depend on context: the customer's situation, how they describe it, where they are and the AI platform they use. A business can be highly relevant to one situation and less relevant to another.
No outside company, including INDEXIS, can guarantee which businesses an AI platform recommends. So we test, track and publish what we observe.
The internet is changing from searching to asking.
For years, businesses competed to be found. Increasingly, businesses will also need to be accurately understood.
No AI expertise required. Tell us about your business and INDEXIS helps organize the knowledge.